Protection from counterfeits in clothing and footwear
According to the International Organization for Economic Cooperation and Development (OECD) main threats of counterfeit goods for consumers are:
- By purchasing illegally labeled clothing, consumers not only get low-quality apparel at unreasonably high prices, but also endanger their health. Counterfeit clothing is produced without regard to applicable manufacturing and quality standards and may contain harmful substances. Fabric used is likely to be synthetic and can cause allergies and dermatitis;
- Counterfeit products are harmful to economy, reduce manufacturers’ revenue and depress authentic production volumes, and in addition often present a health hazard, especially for children;
- Reputation damage is acutely tangible due to cutthroat competition in the clothing and footwear markets;
- Use of counterfeit products presents health and life hazard to consumers;
Consumers risk paying authentic product price for counterfeit low-quality products.