Protection from counterfeits in tickets distribution
The era of advanced information technologies provides numerous opportunities to make money on illegal usage of intellectual property. Due to recent market tendency of paper tickets replacement with e-tickets, one of the most common forms of online fraud is illegal tickets sale.
- Scammers copy authentic barcodes and sell counterfeit tickets via many social networks at discounted prices;
- Customers who bought tickets from official distributor risk becoming scams victims: their tickets have the same barcodes as fake tickets and because security systems recognize barcode only once authentic tickets get invalidated;
- Fake tickets may not necessarily be sold at discount: for high-in-demand events scammers often offer fake tickets at prices several times higher than the official price.