Innovations in the protection of the KAMAZ trademark

Today the main source of any sales, including counterfeit and fake product sales, is the Internet, and this situation will only get worse in the future.

Today the main source of any sales, including counterfeit and fake product sales, is the Internet, and this situation will only get worse in the future.

In this regard, it is necessary to take certain decisions and steps to protect intellectual property. In other words, it is necessary to create an antivirus for the brand, which would allow us to say that trademark protection works 24/7*365. The solution for KAMAZ PJC was the proposal of the BRANDPOL GROUP LIMITED.

Thus far, as a result of the fruitful cooperation of companies, in relation to KAMAZ PJC, the BRANDPOL GROUP LIMITED is working to protect all the intellectual property sold on the Internet. A special trained neural network that allows analyzing sites and making various management decisions about them, carrying out test purchases, analyzing the site’s business risks, conducting the claim and judicial work.

In order to compare this solution with other suppliers, technical specialists of BRANDPOL GROUP LIMITED attended the international conference INTA in Boston, where only 6 companies with approximately similar functionality were detected. However, none of those companies operate in Russia or the CIS countries. In this regard, it can safely be said that BRANDPOL GROUP LIMITED is the only company in the territory of the Russian Federation and the EEU countries that has such a set of functions as machine learning, technical vision and, as a result, 100% automation of brand protection.