By 2019, the "luxury fakes" market overtook the originals by 13%

Over the past year, the volume of counterfeit goods in the Luxury segment has exceeded the number of original goods. Thus, the turnover of "fakes" in the luxury segment amounted to 280 billion rubles, while the sales of legal goods made 250 billion only.

Over the past year, the volume of counterfeit goods in the Luxury segment has exceeded the number of original goods. Thus, the turnover of "fakes" in the luxury segment amounted to 280 billion rubles, while the sales of legal goods made 250 billion only.

According to the  BRANDPOL GROUP LTD  engaged in the protection of intellectual property, due to the gradual fall in household incomes, interest in fakes, and therefore in their sales, will only rise increasingly shifting into online trade. A large proportion of the counterfeit luxury segment goods are sold on the streets and clothing markets, as well as on marketplaces such as Avito, Drom.ru, Yula, etc., which account for more than 20 billion illicit traffic. The most frequently purchased forgeries were bags, belts and shoes.

Last year, the turnover of the grey market grew by 5% reaching 248 billion rubles, today the counterfeit volume exceeds the legal market by 13%. All copies and replicas account for at least 30% of all sales.

Despite the fact that the target audience of luxury brands remains with sellers, they are still concerned about the presence of counterfeit products on the world market, as this often damages the brand reputation.

Eduard Fedosov, General Director of BRANDPOL GROUP LTD, notes that today's situation with the sales of copies and replicas is gradually changing, and counterfeiting is possible not only in the clothing market, but also in large shopping centers in Moscow. However, it will be possible to find such products not from large retailers, but from individual entrepreneurs who rent a site for their own trade. "A general trend has been spotted for the growth of counterfeit luxury and the transition of commerce to the Internet, as well as to social networks and instant messengers, thus the seller gets more ways to sell and deliver their goods to any part of the world."

For the owners of large luxury brands, this trend is fruitful, since it is easier to detect and neutralize attackers on the Internet by carrying out the necessary monitoring and send inquiries to dishonest sellers. “Especially for this, our company has developed a unique anti-counterfeiting system on the Internet, which finds sellers of a particular brand with maximum accuracy and requests documents confirming the authenticity of the product” note the BRANDPOL experts.