What distinguishes the BRANDPOL business processes from other market participants

​Out of the four main companies that are present in the market for the protection of intellectual property rights, three have already been bought by large investment funds by now. The fact suggests that this business has become noticeable for large financial investors, they pay attention to the growing trend, study it thoroughly, understand how it works, believe in it and invest their money in it.

Out of the four main companies that are present in the market for the protection of intellectual property rights, three have already been bought by large investment funds by now. The fact suggests that this business has become noticeable for large financial investors, they pay attention to the growing trend, study it thoroughly, understand how it works, believe in it and invest their money in it.

 

However, at the moment no business process of any company has been tested for success, legality and quality. BRANDPOL GROUP LIMITED agreed with the largest international company Baker & McKenzie that Baker & McKenzie can make a conclusion on the quality of the BRANDPOL business process and provide an additional guarantee of the legality and success of the procedures which are conducted by the company for customers, where necessary. Thus, at the discretion of the Customer, Baker & McKenzie, as a global partner of BRANDPOL GROUP, can accompany the Client in all major countries in the future, or the Client also has the opportunity to choose a local partner who knows the features of the company’s system and has high competencies in the country of their interest.

Eduard Fedosov, Managing partner of BRANDPOL GROUP LIMITED: “Before going to the INTA conference, we actively studied the work of our colleagues from large companies, contacted them on behalf of our partners, and got a solid idea that our capabilities at least twice exceed those of other companies. We can achieve this through unique business processes that compare favorably with similar systems for combating the spread of counterfeit products on the Internet. ” -

What does the business process of any company look like?

  1. Searching the Internet for information related to you

Almost all companies mention searching for any information about the Client on the Internet. In reality, the right holder cannot verify how complete the monitoring has been done with respect to them. If the sampling was made incorrectly, that is, not all 100% of the sales and references to the trademark were found, then it is impossible to build an effective protection strategy on the basis of this database, since the remaining part of the brand references is invisible and it is impossible to conduct further work. If the search parameters are specified adecuately, then all the information, even the one that is not related to the sales, is being analyzed.

In addition, all major companies operate mainly in the English language, not paying attention to the rest of the fairly large areas of the Internet - Spanish-, Chinese-, Russian-speaking, and so on. In our opinion, this is a rather important trend that other companies do not pay due attention to. In the meantime, if we take in aggregate countries with a developing economy, such as Russia, China, India, Brazil, and so on, then they will be at least half of the whole world's economy, and it is wrong not to pay attention to this segment from our point of view.

  1. Analysis of the information received and recording the violations

At this stage, the company is faced with the task of identifying the most significant sites that have the maximum value and have the maximum impact on sales volumes. Now any average company has an opportunity to analyze the site by 4-6 metrics.

  1. Submission of claims

After receiving a list of sites and making the necessary analysis, companies start the manual sending of claims to site owners, hosting providers and domain registrars. Many companies resort to the manual operation due to the fact that the cost of error is high - if the complaint had been sent unreasonably and the hosting provider decided to close the site, then the site owner has the full right to file a counterclaim. The second reason is the difficulty of passing the preliminary stages related to collecting and processing of evidence, due to the lack of automation in the process. If the claim is ignored, the companies turn to WIPO - the world intellectual property organization. However, in our opinion, it is ineffective.

Positive aspects of this approach are a nicely done interface which you can attract potential Clients with.

What does the BRANDPOL GROUP business process look like?

The main difference of our business process from those of other companies is that we try to build it in such a way as to take into account two Customer's points. On the one hand, it is to eliminate violations at any cost, and on the other, to leave references to the brand on the Internet and not completely strip the market. In order to accomplish both tasks, we have created a business process that gradually increases the pressure on illegal users of our customers' trademark  on the Internet.

  1. Searching the Internet for information related to you

BRANDPOL GROUP LIMITED pays a lot of attention to setting up search engines, and today we are very likely to say that our search engine is one of the best. We are able to build the correct search queries, form semantic cores in different languages which allow us to make a most correct sampling. Our monitoring is done in all major languages, and a finely tuned system, on the one hand, observes all the facts of using the brand, and on the other hand, removes those which are not related to the sales.

  1. Analysis of the information received and recording the violations

The BRANDPOL system analyzes the business rating of a site by 40 or more metrics, identifying the sites the work with which will be operative in the future. All is done from open sources, and the information can be open to copyright holders, partners and agents. Further, the system makes recording of violations - announcing the product sale under the trademark of interest to us.

  1. Test purchase

The system generates a request to purchase products and send a contract and an invoice for payment. At this stage, we are confident that people place products on their website with the aim of selling them and gaining benefits. For this task, the call center may be involved - operators ask additional questions and find out all the necessary information about this company.

  1. Sending an Information Letter

On behalf of the Client, the system informs that the copyright holder is carrying out work, the purpose of which is to identify the main partners and distributors of the first level.

  1. Information request for the products detected

At this stage sent is an information request, which states that a test purchase was made, during which the product sale was confirmed. We ask to inform on the basis of which documents the products for subsequent introduction into trafficking were received. Response time is 7-10 days. In the case of ignoring the information request, the system begins to gradually increase the pressure on the site under testing.

  1. Submission of claims

Our main difference from other companies is that before sending a claim directly, we go through a long way from several stages and give the site owner the opportunity to resolve the issue several times. If there is no response, we contact the owner directly, as well as 12 information brokers. The system works automatically and generates documents for each broker, taking into account all jurisdictions and languages, for all of them.

  1. Appeal to law enforcement and competition authorities

The point that drastically distinguishes the BRANDPOL business process from others is the possibility of contacting law enforcement and competition authorities in different countries to protect the violated rights.

“The important point of international protection is also the presence of company offices in different countries. The largest company which we have communicated with had offices in 7 English-speaking countries of the world. Today we have about 44 countries which the BRANDPOL system is connected to. In each country the company has a separate partner - one of the leading companies in the country, which is engaged in the protection of intellectual property rights. All of them adapted our standard forms, sent to website owners, to the local language and local law peculiarities, ” says Eduard Fedosov.