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13-18 City Quay,

Dublin 2 D02 ED70, Ireland

Email:

info@brandpolgroup.com

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Phone number:

+357 957 56397

Protection from counterfeits in goods for children industry

According to the study of the world market of children goods by the International Organization for economic cooperation and development (IOCD):

 
40%
of the goods intended for children's audience were counterfeits.

Principal threats of counterfeit goods for consumers:

  • By purchasing illegally labeled accessories, consumers not only get low-quality products at unreasonably high prices, but also endanger their health;
  • Counterfeits are often manufactured using cheap substandard ingredients and harmful chemicals. These substances can migrate from toys to air and water extractions (get into the saliva of the child, if he puts a toy in his mouth). Statistics report numerous cases of poisoning and intoxication of children who played with poisonous dolls and toys;
  • Internet forums for young mothers are full of posts on children getting allergic reactions from licking toys. Web sites warn against buying fakes and offer advice on what to do in case of poisoning with formaldehyde or phenol. These chemicals are a part of dyes; materials of many toys and can cause a decrease in immunity, allergies and nervous disorder. If a child has bronchial asthma, phenol, under certain conditions, can be lethal. A worst thing a business owner can imagine is a thought that one of his products may cause a child's death;
  • Consumers risk paying authentic product price for counterfeit low-quality products.