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Protection from counterfeits in fashion industry

According to study of the world fashion market by the International Organization for economic cooperation and development (OECD):

 
20%
volume counterfeit sales of Louis Vuitton fashion accessories relative to tis annual authentic sales.
 
459
sites
offered counterfeit products of Alexander Wang brand in 2016, in the United States only.
 
6 billion
EUR
estimated annual losses of French economy due to fake branded accessories.

Principal threats of counterfeit goods for consumers:

  • By purchasing illegally labeled accessories, consumers not only get low-quality products at unreasonably high prices, but also endanger their health;
  • Counterfeit accessories are manufactured without regard to applicable safety and quality standards and may contain harmful substances. Fabric used is likely to be synthetic and can cause allergies and dermatitis;
  • Counterfeits may seriously affect a fashion house’s reputation. In 2005 for example, Burberry was forced to abandon its signature plaid; due to the fact that the English chavs (anti-social youths) were fond of copying t-shirts and caps with trademarked plaid;
  • Counterfeit products are harmful to the economy, reduce manufacturers’ revenue and depress authentic production volumes, and in addition often present a health hazard, especially for children;
  • Reputation damage to original brand is acutely tangible due to cutthroat competition in the fashion and design industries;
  • Consumers risk paying authentic product price for counterfeit low-quality products.